EMF Publishing £200k+ Month
Case Study.
Case Study.
EMF Publishing partnered with Tockit with one clear objective: build a scalable TikTok Shop strategy capable of generating £100,000 in monthly revenue within 12 months.
Rather than relying on paid advertising alone, the goal was to create a sustainable growth engine powered by creators, live selling and high-performing organic content. By combining these channels into a single strategy, we not only achieved the original target—we significantly outperformed it.
We built and managed a high-performing affiliate programme from the ground up, making creators the driving force behind the brand’s growth.
Our team sourced, recruited and onboarded more than 700 TikTok Shop affiliates, identifying creators whose audiences aligned perfectly with the product. We developed a structured outreach process, handled creator onboarding, provided product education, and maintained ongoing communication to maximise performance.
To keep creators engaged, we introduced performance incentives including cash rewards, exclusive campaigns and monthly competitions. Our highest-performing affiliates were offered long-term retainers, allowing us to secure consistent content output while building stronger relationships with creators who consistently delivered results.
The outcome was a highly engaged creator network producing authentic content at scale, dramatically increasing product visibility, trust and conversions.
TikTok Lives became a core revenue channel for the brand.
We planned, organised and managed five live shopping events every week, overseeing everything from scheduling and moderation to product sequencing and promotional strategy. Before each live, we developed sales plans, talking points and promotional mechanics designed to maximise watch time, engagement and conversion.
During each broadcast we provided real-time support, moderated comments, managed offers and ensured the lives remained engaging and commercially focused.
By consistently refining each live using performance data, we transformed livestreams into a predictable and scalable sales channel that generated significant revenue while strengthening customer trust.
Success on TikTok begins with understanding what captures attention.
We carried out extensive research into the publishing and gifting categories, analysing competitors, viral content trends and purchasing behaviour across TikTok Shop. This research allowed us to identify untapped content opportunities and differentiate EMF Publishing from competing brands.
Using these insights, we developed a creative strategy centred around emotional storytelling, authentic user-generated content and creator-led recommendations. Every piece of content was designed with a clear objective—whether increasing watch time, driving affiliate adoption or improving conversion rates.
Rather than chasing short-term viral moments, we built a repeatable content framework that could be continuously tested, refined and scaled, giving the client a long-term competitive advantage on TikTok Shop.